We take pride in discovering business opportunities, defining and elevating strategies, identities and brand experiences to create meaningful connections between businesses and people.
SERVICES
We love brands that matter to people - how we live, love, learn and play. And we love designing and creating these brands and make them come to life. We are obsessed with big ideas that potentially have a big impact - to your business, to your customers and to our culture, community and planet. Our aim is to make your brand relevant and change attitudes within your business and perceptions in the world around you.
A brand is a promise, and the way your organisation and culture must deliver consistently on that promise in everything you say and do”. The logo is simply a reflection of your brand promise. Your brand should be recognised through your stakeholder's experience rather than their eyes only.
INSIGHTS
We uncover deep human insights to help clients frame new opportunities and solve the right problems.
We collaborate closely with consumers, experts, influencers and stakeholders to gain deep empathy and insight.
STRATEGY
We partner with clients to design new strategies, from brand strategy to business strategy, business model and new creative concepts. We have facilitated and crafted more than 100 brand- and business strategies.
DESIGN
We design visual identities and express brands across all touch points.
We help you strategically design your touch points, then enhance them to engage people.
OUR APPROACH
Creating a brand takes discipline and sometimes tough love.
Our approach to every project, whether large or small, is divided into five phases illustrated by our heat model.
1. DISCOVER
Discover commercial & cultural DNA and explore business opportunities.
2. DEFINE
Define strategies, business model, value proposition, positioning and capability system.
3. DESIGN
Design compelling brand experiences that brings the brand to life and delivers on the brand promise.
4. DEPLOY
Deploy the brand strategy, ignite the fire within the company and deliver exceptional brand experiences across the customer journey.
5. DETERMINE
Determine success with realtime KPI dashboards.
PRODUCTS
ANALYTICS
1 /Market analysis
2 /Culture analysis
3 /Image analysis / brand perception
4 /Brand audit - Touch point analysis
STRATEGY
5 /Identity position and platform (capability system)
6 /Value proposition development
7 /Finding your 'why' and higher belief
8 /Brand strategy
9 /Brand Architecture
10 /Positioning and brand platform
11 /Idea development
12 /Tonality and personalities
13 /Marketing Strategy
14 /Messaging strategy and tone of voice
15 /Naming
DESIGN
16 /Concept universes
17 /Corporate identity
18 /Brand identity
19 /Packaging and POS
20 /Environmental (exhibitions, signage etc.)
21 /Launch programmes
IMPLEMENTATION / EXECUTION
22 /Various collateral such as animations, info graphics, reports and other stuff bringing your brand to life.
23 /Content strategy
24 / Content production (subscription packages)
25 /User experience (user journeys etc)
26 /Information architecture and prototyping
27 /Test
28 /Web governance
Lectures (60-120 Minutes)
29 /Light their fire - how to build a winning culture
30 /How to change the world - one brand at a time
Workshops (1-2 days / (6 hours/day))
31 /Finding your WHY and HOW you will get there (2 days)
32 /Value Proposition Design (2 days)
33 /Business Model Design (2 days)
34 /SOLCON - Share of life concept design (2 days)
35 /Advisory board work
36 /Board work
37 /Strategic coaching CMO
38 /Strategic coaching CEO
39 /Strategic coaching CCO